I grew up on the North Shore of Massachusetts. I went to MassArt majoring in illustration but once I was dumped into the real world I realized sitting alone in a studio painting all day long wasn’t for me. Although I am a bit of an introvert I crave social interaction. I also love collaborating with talented people. As I’m reactive and adaptive my career has sent me in many different directions. I started as art director and eventually moved up to Creative Director. Luckily I’m organized enough to produce, articulate enough to write, creative enough to design and confident enough to direct. I’ve managed large teams and I’ve been a one man show. I’ve worked at ad agencies of all sizes as well as in-house at small companies and Fortune 500 ones. Whether in an office or on a set, I like to create an atmosphere that’s light and fun, absent of stress or drama. When people are comfortable and confident they do their best work. I know I do. I love being a story teller helping my clients find ways to best tell theirs. This site highlights a few of my favorite stories and pieces.
You can contact me at pbaedita@me.com